The Facebook Ads Setup
Get your Meta Ads account set up by an expert and learn how to run your own ads and keep your marketing in-house.
Build it once. Build it properly. Run it with confidence.
You don’t want to outsource your marketing forever but you also don’t want to waste time, money, or energy guessing your way through Meta Ads.
This is for business owners who want clarity, confidence, and control without handing their Meta Ads to an agency.
This is for you if:
You want to start running Meta Ads but don’t trust a DIY setup
You want your ads built properly from the start, not patched together
You want guidance and structure
You want to keep your marketing in-house
You want to understand how Meta Ads work within your business
The Facebook Ads Setup is designed to save you months of trial and error, and thousands in wasted ad spend.
Why the setup matters
When you don’t have solid foundations, it doesn’t matter how good the creative is.
Messy Meta Ad setup
Unclear results
Wasted ad spend
Second-guessing every decision
Clean Met Ad setup
Simplifies decisions
Easier to read results
Gives you confidence to press “publish” and take the reins
This is the difference between flying blindly and running ads with intention.
What’s involved in the Ad Account Setup
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We will start with a 30 minute call where I will gather all the information I need to get started on your accounts. From here, I’ll go away and complete:
Strategy and Research
Competitor Analysis
Ad account and Business Manager set up
Meta Pixel connection
Custom event tracking setup and testing
Custom audiences creation
Two custom campaigns set up and designed specifically for your business and goals
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Once I have setup your two customised campaigns, you’ll receive a two hour Meta Ads Training where you’re shown;
The basics of your account and business manager
How the two customised campaigns are setup.
How to set up a new campaign from start to finish.
Best practices when running a campaign
How to set up custom conversions
How to set up your dashboard with custom columns
How to monitor and make changes for the best results
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Once your ads go live after the training session, you will get:
14 Days of email support to ask as many questions as you need.
One loom review of ad campaigns & recommendations two weeks after the training session
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$2,000 + GST once-off fee
The Results
Client: Pet Industry
Length of campaigns: July - December 2025
Amount Spent: $37,953
Purchases: 1,979
Amount made: $221,596
Cost per purchase: $21.12
ROAS: 5.84 (for every dollar made, $5.84 in return)
Who is Slow Pour best suited for?
You’re early into your paid ads journey but serious about doing it properly
You want to keep marketing in-house
You value structure and long-term thinking
You don’t want to learn everything, just enough to run ads profitably
Kind Words
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Kind Words *
Things clients usually ask
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These are my top 4 questions I would ask to know if you’re ready:
Are you making sales organically?
Do you have a clear understanding of who your ideal customer is
Are you posting regularly on organic socials
Do you have a high-performing website? eg: is your conversion rate over 3%
Still not sure? Book a complimentary 30 min call with me and we can go through it together. Book a call here.
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Great! This is the news we want to hear!
The next step is to book a complimentary call with me here.
We will go discuss the best package option for your business.
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You don’t need a huge budget to get started. You can start on $30 - $40 per day and still see great results.
The hardest part is just getting started, and that’s where I can help you .
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You don’t need a large audience before you can start with Facebook and Instagram Ads.
The purpose of Ads is to grow your audience and brand.
What I will say is that you do need to be active on social media and posting organically at the same time.
You can’t solely rely on Meta Ads.
Done Once. Done Properly.
Your ad account and campaigns set up by an expert, so you stay in control without the overwhelm.