Meta Ads Account Setup · Once-off service
Facebook & Instagram Ads account setup, done properly, so you can run your own ads.
For ecommerce founders across Australia who want to keep their marketing in-house. Your account built by an expert, then handed over with the training to run it with confidence.
- Two custom campaigns
- 2-hour training
- 14 days email support
Who it’s for
Build it once. Build it properly. Run it with confidence.
You don’t want to outsource your marketing forever, but you also don’t want to waste time, money or energy guessing your way through Meta Ads.
The setup is for business owners who want clarity, confidence and control without handing their ads to an agency. It’s designed to save you months of trial and error, and thousands in wasted ad spend.
This is for you if
- You want to start running Meta Ads but don’t trust a DIY setup
- You want your ads built properly from the start, not patched together
- You want guidance and structure
- You want to keep your marketing in-house
- You want to understand how Meta Ads work within your business
Why the setup matters
When the foundations aren’t solid, it doesn’t matter how good the creative is.
A messy Meta Ads setup
✕ Unclear results
✕ Wasted ad spend
✕ Second-guessing every decision
A clean Meta Ads setup
✓ Simpler decisions
✓ Results that are easier to read
✓ The confidence to press “publish” and take the reins
This is the difference between flying blind and running ads with intention.
What’s included
What’s included in your Meta Ads account setup
The build
We start with a 30-minute call so I can gather everything I need. Then I’ll go away and complete:
- Strategy and research
- Competitor analysis
- Ad account and Business Manager setup
- Meta Pixel connection
- Custom event tracking, set up and tested
- Custom audiences
- Two custom campaigns built for your business and goals
The know-how
Once your two campaigns are set up, you’ll get a two-hour Meta Ads training session covering:
- The basics of your ad account and Business Manager
- How your two campaigns are set up
- How to set up a new campaign from start to finish
- Best practice when running a campaign
- How to set up custom conversions
- How to set up your dashboard with custom columns
- How to monitor and make changes for the best results
Ongoing guidance
Once your ads go live after the training session, you’ll get:
- 14 days of email support, so you can ask as many questions as you need
- One Loom review of your campaigns, with recommendations, two weeks after your training
Investment
$2,000 + GST, once-off
Ad spend is separate and paid directly to Meta.
How it works
From first chat to running your own ads
A free chat to make sure Meta Ads are the right next step for your brand.
A 30-minute call where I gather everything I need about your brand, goals and accounts.
Within 7 days of you going ahead and sending me everything I need, your account, tracking, audiences and two campaigns are set up.
Two hours together, walking through your account so you can run it yourself.
14 days of email support, plus a Loom review two weeks after training.
Case study
Meta Ads setup case study: a swimwear brand
What we did
- Rebuilt her sales campaign and removed the over-segmented targeting
- Built a lead generation campaign connected to Klaviyo, using her existing intro offer
- Mapped out an Instagram profile growth campaign
- Ran a recorded two-hour training session so she could manage the account herself
A great fit if
Who the setup is best suited for
- You’re early in your paid ads journey but serious about doing it properly
- You want to keep your marketing in-house
- You value structure and long-term thinking
- You don’t want to learn everything, just enough to run ads profitably
Probably not the right fit if
Honestly, it’s not for everyone
- You’re after a quick fix or a panic campaign
- You’re not making any sales organically yet
- Your website isn’t converting yet (we’d fix that first)
- You’d rather someone ran your ads for you. That’s Meta Ads Management
Kind words
What founders say after working with me
“Working with Kate has been an absolute game-changer for my business. She is constantly teaching me and helping me understand my business on a whole new level.”
“Kate has been a lifesaver with our Facebook ads! We were flying blindly, and with her help we have more than doubled our ROAS.”
Compare options
Not sure the setup is the right fit?
You’re here
Meta Ads Account Setup
Your account built properly, then handed over with training so you can run your own ads.
Also available
Meta Ads Mentorship
Run your own ads with an expert in your corner for ongoing support, feedback and strategy.
Learn about Meta Ads Mentorship →Also available
Meta Ads Management
Ongoing, done-for-you management for established brands ready to grow.
Learn about Meta Ads Management →Questions
Things clients usually ask
Is my business ready for Meta Ads?
These are the four questions I’d ask first: Are you making sales organically? Do you have a clear understanding of who your ideal customer is? Are you posting regularly on organic socials? Is your website converting well (ideally over 3%)? Still not sure? Book a free 30-minute call and we’ll go through it together.
What’s included in the Meta Ads account setup?
Strategy and research, competitor analysis, your ad account and Business Manager set up, Meta Pixel connection, custom event tracking, custom audiences, and two campaigns built for your business. Then a two-hour training session, 14 days of email support and a Loom review of your campaigns.
How much does a Meta Ads account setup cost?
The setup is a once-off fee of $2,000 + GST. Your ad spend is separate and paid directly to Meta.
How long does the setup take?
Seven days from when you’ve agreed to go ahead and sent me all the information I need. Then we book in your two-hour training.
How much do I need to spend on ads?
You don’t need a huge budget to get started. You can start on $30 to $40 a day and still see great results. The hardest part is just getting started, and that’s where I can help.
Do I need a big audience before I start?
No. Ads are there to help grow your audience and brand. You do need to be active on social media and posting organically at the same time, though. You can’t rely on Meta Ads alone.
What happens after the setup?
You’ll run your own ads, with 14 days of email support and a Loom review two weeks after your training. If you’d like an expert in your corner for longer, Meta Ads Mentorship is the natural next step.
Done once. Done properly.
Your ad account and campaigns set up by an expert, so you stay in control without the overwhelm.
Get set up for success