The Facebook Ads Setup

Get your Meta Ads account set up by an expert and learn how to run your own ads and keep your marketing in-house.

Build it once. Build it properly. Run it with confidence.

You don’t want to outsource your marketing forever but you also don’t want to waste time, money, or energy guessing your way through Meta Ads.

This is for business owners who want clarity, confidence, and control without handing their Meta Ads to an agency.

This is for you if:

  • You want to start running Meta Ads but don’t trust a DIY setup

  • You want your ads built properly from the start, not patched together

  • You want guidance and structure

  • You want to keep your marketing in-house

  • You want to understand how Meta Ads work within your business 

The Facebook Ads Setup is designed to save you months of trial and error, and thousands in wasted ad spend.

Why the setup matters

When you don’t have solid foundations, it doesn’t matter how good the creative is.

Messy Meta Ad setup

Unclear results

Wasted ad spend

Second-guessing every decision

Clean Met Ad setup

Simplifies decisions

Easier to read results

Gives you confidence to press “publish” and take the reins

This is the difference between flying blindly and running ads with intention.

What’s involved in the Meta Ad Account Setup

  • We will start with a 30 minute call where I will gather all the information I need to get started on your accounts. From here, I’ll go away and complete:

    • Strategy and Research

    • Competitor Analysis

    • Ad account and Business Manager set up 

    • Meta Pixel connection 

    • Custom event tracking setup and testing

    • Custom audiences creation

    • Two custom campaigns set up and designed specifically for your business and goals

  • Once I have setup your two customised campaigns, you’ll receive a two hour Meta Ads Training where you’re shown;

    • The basics of your account and business manager

    • How the two customised campaigns are setup.

    • How to set up a new campaign from start to finish.

    • Best practices when running a campaign

    • How to set up custom conversions 

    • How to set up your dashboard with custom columns

    • How to monitor and make changes for the best results

  • Once your ads go live after the training session, you will get:

    • 14 Days of email support to ask as many questions as you need.

    • One loom review of ad campaigns & recommendations two weeks after the training session

  • $2,000 + GST once-off fee

I'm ready to go

Recent marketing campaign results for an e-commerce pet brand

Client: Pet Industry

Length of campaigns: July - December 2025

Amount Spent: $37,953

Purchases: 1,979

Amount made: $221,596

Cost per purchase: $21.12

ROAS: 5.84 (for every dollar made, $5.84 in return)

Who is Slow Pour best suited for?

  • You’re early into your paid ads journey but serious about doing it properly

  • You want to keep marketing in-house

  • You value structure and long-term thinking

  • You don’t want to learn everything, just enough to run ads profitably

Let's do this
Screenshot of a Google review by Lauren Bridge, five-star rating, sharing positive experience with Kate managing her social media ads, mentioning success with a major event.

Kind Words

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Kind Words *

Screenshot of a Facebook review by Erin Murnane, praising Kate's services with 5-star rating.
Screenshot of a Google review with a 5-star rating from Lauren Bass. The review mentions working with Kate for 18 months and positive results.
Screenshot of a Facebook review for a local guide named Tara praising Kate for helping improve Facebook ads.

Things clients usually ask

  • These are my top 4 questions I would ask to know if you’re ready:

    1. Are you making sales organically?

    2. Do you have a clear understanding of who your ideal customer is

    3. Are you posting regularly on organic socials

    4. Do you have a high-performing website? eg: is your conversion rate over 3%

    5. Still not sure? Book a complimentary 30 min call with me and we can go through it together. Book a call here.

  • Great! This is the news we want to hear!

    The next step is to book a complimentary call with me here.

    We will go discuss the best package option for your business.

  • You don’t need a huge budget to get started. You can start on $30 - $40 per day and still see great results.

    The hardest part is just getting started, and that’s where I can help you .

  • You don’t need a large audience before you can start with Facebook and Instagram Ads.

    The purpose of Ads is to grow your audience and brand.

    What I will say is that you do need to be active on social media and posting organically at the same time.

    You can’t solely rely on Meta Ads.

Done Once. Done Properly.

Your ad account and campaigns set up by an expert, so you stay in control without the overwhelm.

Get set up for success